The seller
“Tony was on the ball right from our first introduction. Very knowledgeable and honest. He achieved well above what I expected and made the whole process easy.”
Verified seller, Fullarton
tonylawson exp & HOSO
So, you're thinking of entering the property market. Here's what you need to know, and here's what we do.
No pressure and no sales pitch. Just a plain explanation of how a sale actually runs, who eXp is, what it costs you upfront (nothing), and what happens if you change your mind (also nothing).
Start here
Two minutes on how I work, and why the conversation always starts with trust and values.
The process
What actually happens
- 01
Know the real number
Your appraisal is built from comparable sales, current competition and buyer demand right now, not a number designed to win your business. If the market says something you did not want to hear, you may need to hear it anyway, as it is important information to know.
- 02
Decide the timing
Selling first, buying first, or waiting a season all carry different risks. We map the options against your finance position so the decision is yours with the full picture in front of you.
- 03
Prepare without overspending
A short list of what actually moves the price, and what buyers will never pay you back for. Presentation, styling and trades are coordinated in house.
- 04
Launch the campaign
Professional photography, video, floorplan, portals and signage live from day one, funded upfront so nothing comes out of your pocket while you are on the market.
- 05
Negotiate and settle
Every offer presented in writing with the terms explained plainly. Conveyancing and settlement coordinated so nothing sits waiting on someone else's desk.
Meet Tony
So who is Tony Lawson?
Tony Lawson is a South Australian real estate professional who has built his reputation on honesty, accessibility and results that speak for themselves. He works with sellers, buyers and investors across Adelaide and the surrounding region, with a calm, straight talking approach that keeps the focus on outcomes that actually matter.
He is the person who answers when you call, the person who explains every offer in plain English, and the person who stays accountable from the first appraisal through to settlement. There is no office manager in between you and your agent.
Operating under tonylawson exp, with HOSO handling property management, Tony delivers one accountable person on your sale with the tools, media and referral network to reach the right buyer without the overhead of a high street office.
Adelaide & SA
Coverage
Tony works across Adelaide and greater South Australia, from northern suburbs to the coast and regional centres.
1 point
Of contact
You deal with Tony directly. No being passed between departments, no office manager filtering your calls.
Record sales
In your street
Tony has achieved street records well above seller expectations by pricing to the market, not to win a listing.
Full service
From start to finish
Photography, video, floorplans, copywriting and negotiation all handled in house, so nothing sits waiting on a third party.
Your One-Stop Team
The Team That Does It All
When you work with tonylawson exp & HOSO, you don't just get one agent. You get a complete team of professionals, available when you need them, covering every step of your property journey. Sales, conveyancing, finance, and property management, all under one roof.
Left to right: Jenny Rogers|Stewart Fielder|Tony Lawson|Henry Sia|Catherine Frith
Jenny Rogers
Registered Conveyancer
VitaNova Conveyancing
16+ years
With over 16 years of conveyancing experience, Jenny guides clients through the legal complexities of property transfers with confidence and efficiency. Her calm, thorough approach means nothing falls through the cracks.
Stewart Fielder
Mortgage Broker
Eadon Home Loans
12+ years
A mortgage broker with over 12 years in the finance industry, Stewart helps first home buyers, investors, and self-funded retirees find the right loan from a broad panel of lenders. Member of the FBAA and AFCA.
Tony Lawson
Principal Agent & Founder
tonylawson exp & HOSO
Licensed RLA352636
The driving force behind tonylawson exp & HOSO. Tony brings clarity, data-informed strategy, and a calm approach to every sale, rental, and investment decision. When you work with Tony, you get the full weight of the team behind you.
Henry Sia
Director, Property Management
HOSO Property Management
Property Management
As Director of HOSO Property Management, Henry oversees the rental and property management arm of the partnership. His hands-on, detail-driven approach ensures landlords and tenants alike receive a seamless, professional experience across every managed property.
Shop 3/44-48 Metro Parade, Mawson Lakes SA 5095
1800 314 775Catherine Frith
Registered Conveyancer
VitaNova Conveyancing
Nearly 20 years
As the owner of VitaNova Conveyancing, Catherine has spent nearly two decades perfecting the art of seamless property transfers. Her attention to detail ensures every contract, settlement, and legal requirement is handled with absolute precision.
One team. Every step covered. Available when you need them.
No risk to you
Cancel any time at no cost, with $0 marketing paid on settlement via SaleFunder
Cancel any time, at no cost
No lock-in agency agreement. If you are not happy with how your campaign is going, you can walk away without penalty and without an invoice chasing you. We keep your business by performing.
$0 upfront marketing with SaleFunder
Your full marketing campaign is funded upfront and repaid at settlement. No out-of-pocket expense while your property is on the market, and no cutting corners on the campaign because of budget.
In-house media, no third parties
Photography, video, floorplans, copywriting and social are produced by our own team. Faster turnaround and one standard of quality on every listing.
You call Tony, you get Tony
A direct number, straight answers and honest updates, including the weeks where the news is quiet. Clarity, not pressure.
Elizabeth Grove
Both sides of the same sale
The measure of a campaign is not only the seller being happy at settlement. It is the buyer feeling the same way about how they were treated.
The buyer
“Kind, considerate and punctual throughout the entire settlement process. It was warming to see Tony be as excited as I was about getting the keys to my first home.”
Verified buyer, Paralowie
Hear it directly
Straight from the people who lived it
No scripts, no edits. Just real clients and real conversations.
Tony Lawson
“My job, is to take the stress out of the entire eXperience.”
42 Florence Street, Fullarton
Buyer review from the purchasers of this Fullarton sale.
tonylawson exp & HOSO
The commercial
See how we present the brand to the market.
People we have sold for
Real sales, real people
“Tony guided me through the complete process of preparing my house for sale and then achieving a very good price. Tony understands the market and what buyers want. Tony works very hard to deliver results and he manages to see everyone is happy with the deal. Tony's brilliant!”
Verified seller, Elizabeth Vale SA
“Tony's results speak for themselves! He achieved a new record for my street that was 20% above my expectations. As an agent Tony is tenacious and professional. Most importantly, however, as a person he is down to Earth and relatable. I made the right choice when choosing Tony to represent me and will be doing so again in future. Highly recommended!”
Verified seller, Hallett Cove SA
“Tony was brilliant to deal with, very approachable, genuine and just a good person in general. He understood our situation and worked with us which took the stress off us. Hard to find people like that.”
Verified buyer, Salisbury North SA
Go deeper
Want the full walkthrough?
The complete partner presentation covers client videos, record sale case studies, the no lock-in agreement, how homes get prepared, and the trades network behind it.
Find me anywhere
Follow along, or just call me
Client videos, settlement days and honest market commentary go out across these channels. If you would rather skip the scrolling, the phone number works too.
YouTubeProperty walkthroughs and market updatesFacebookSettlement days, client videos and new listingsEvery link in one placeOffers, listings, appraisals, reviewsSave my detailsDigital business card, straight to your phoneBook a price updateThirty minutes, phone, Zoom or in person0404 610 526Call or text me directly, any daytony@tonylawson.com.auEmail, usually answered same day
No pressure. Just the next sensible step.
Whether you sell in three weeks or three years, the numbers should be clear before you decide. Ask anything, and if the answer is that now is not the right time, that is exactly what you will hear.