The seller
“Tony was on the ball right from our first introduction. Very knowledgeable and honest. He achieved well above what I expected and made the whole process easy.”
Verified seller, northern Adelaide
tonylawson exp & HOSO
So, you're thinking of entering the property market. Here's what you need to know, and here's what we do.
No pressure and no sales pitch. Just a plain explanation of how a sale actually runs, who eXp is, what it costs you upfront (nothing), and what happens if you change your mind (also nothing).
Start here
Who is Tony Lawson?
Two minutes on how I work, and why the conversation always starts with the numbers rather than a signature.
The process
What actually happens, in order
- 01
Know the real number
Your appraisal is built from comparable sales, current competition and buyer demand right now, not a number designed to win your business. If the market says something you did not want to hear, you will hear it anyway.
- 02
Decide the timing
Selling first, buying first, or waiting a season all carry different risks. We map the options against your finance position so the decision is yours with the full picture in front of you.
- 03
Prepare without overspending
A short list of what actually moves the price, and what buyers will never pay you back for. Presentation, styling and trades are coordinated in house.
- 04
Launch the campaign
Professional photography, video, floorplan, portals and signage live from day one, funded upfront so nothing comes out of your pocket while you are on the market.
- 05
Negotiate and settle
Every offer presented in writing with the terms explained plainly. Conveyancing and settlement coordinated so nothing sits waiting on someone else's desk.
The brand behind me
So what exactly is eXp?
eXp is a global real estate brand that operates without traditional shopfront offices. Instead of paying for a window on a main road, the money goes into marketing, technology and the agent who is actually standing in your kitchen.
Agents at eXp are shareholders in the business, so there is no franchise owner setting listing targets and no office manager pushing a price to win a board. Locally, you deal with tonylawson exp, backed by HOSO for property management.
In practice it means one accountable person on your sale, with the reach and referral network of one of the largest agent groups in the world behind it.
24
Countries
eXp is one of the largest independent real estate brands in the world, giving your listing reach far beyond a single office window.
80,000+
Agents
A referral network of agents who talk to each other daily, so buyers relocating from interstate hear about your property early.
No shopfront
Model
eXp runs without expensive high street offices. That money goes into technology, marketing and the agent looking after you instead of rent.
Agent-owned
Structure
eXp agents are shareholders in the company. Tony is invested in your outcome, not in hitting an office target set by someone who has never met you.
No risk to you
Cancel any time at no cost, with $0 marketing upfront
The two questions every seller asks first, answered before you have to ask them.
Cancel any time, at no cost
No lock-in agency agreement. If you are not happy with how your campaign is going, you can walk away without penalty and without an invoice chasing you. We keep your business by performing.
$0 upfront marketing with SaleFunder
Your full marketing campaign is funded upfront and repaid at settlement. No out-of-pocket expense while your property is on the market, and no cutting corners on the campaign because of budget.
In-house media, no third parties
Photography, video, floorplans, copywriting and social are produced by our own team. Faster turnaround and one standard of quality on every listing.
You call Tony, you get Tony
A direct number, straight answers and honest updates, including the weeks where the news is quiet. Clarity, not pressure.
Elizabeth Grove
Both sides of the same sale
The measure of a campaign is not only the seller being happy at settlement. It is the buyer feeling the same way about how they were treated.
The buyer
“Kind, considerate and punctual throughout the entire settlement process. It was warming to see Tony be as excited as I was about getting the keys to my first home.”
Verified buyer, northern Adelaide
People we have sold for
Real sales, real people
“Tony guided me through the complete process of preparing my house for sale and then achieving a very good price. Tony understands the market and what buyers want.”
Verified seller, Elizabeth Vale SA
“He achieved a new record for my street that was 20% above my expectations. As an agent Tony is tenacious and professional, and as a person he is down to earth and relatable.”
Verified seller, Elizabeth North SA
“Tony was brilliant to deal with, very approachable, genuine and just a good person in general. He understood our situation and worked with us, which took the stress off us.”
Verified buyer, Goolwa Beach SA
No pressure. Just the next sensible step.
Whether you sell in three weeks or three years, the numbers should be clear before you decide. Ask anything, and if the answer is that now is not the right time, that is exactly what you will hear.