Selling your property
doesn't need to be complicated.
A clear, step-by-step guide showing exactly what happens from appraisal through to settlement — with full transparency at every stage.
Eight steps. One clear path.
Every successful sale follows the same disciplined sequence. Hover any step to see what happens inside it.
Property Appraisal
An honest, evidence-based view of your home's value, based on real comparable sales and current buyer demand.
Pricing Strategy
We align price, method of sale and timing to the market — designed to attract competing buyers, not push them away.
Property Preparation
Targeted improvements, styling guidance and presentation advice that lift perceived value before a camera is ever lifted.
Marketing Launch
A multi-channel campaign across portals, social, video and the buyer database — engineered for maximum reach in week one.
Open Inspections
Professionally hosted opens and private viewings, with feedback captured and reported back to you the same day.
Negotiation
Strategic handling of every offer with transparent communication — designed to extract the strongest possible price.
Contract Management
Contracts, cooling-off, conditions and conveyancing coordinated so nothing falls through the cracks.
Settlement
Final inspections, key handover and a clean settlement day — with continued support after the sale.
Every step, in full detail.
The same disciplined process used on every property I represent across South Australia.
Property Appraisal
We walk your property together, then I prepare a written appraisal grounded in recent comparable sales, current listings, suburb dynamics and the live buyer database. No fluff, no inflated numbers.
What Tony does
- Inspect the home and note key value drivers
- Pull comparable sold and on-market data
- Build a written appraisal with a price range
- Outline three method-of-sale options
What you do
- Show me through the property
- Share any improvements or knowledge of the home
- Ask every question — there are no silly ones
Helpful tips
- — Be honest about any issues — buyers will find them anyway.
- — A tidy walk-through helps, but don't renovate before we talk.
Frequently asked at this stage
Pricing Strategy
We pick the method — private treaty, expressions of interest or auction — and lock a pricing range that creates competition. Pricing too high kills momentum; pricing strategically draws buyers in.
What Tony does
- Recommend the best method of sale
- Set a launch price and reserve thinking
- Map the first 28 days week by week
What you do
- Confirm your timeline and goals
- Agree the method of sale
- Sign the agency agreement (no lock-in)
Helpful tips
- — Avoid 'just try this price' thinking — first impressions are everything online.
Frequently asked at this stage
Property Preparation
Small, high-leverage improvements that lift perceived value. We focus on what buyers actually notice — light, space, scent, street appeal — not expensive renovations.
What Tony does
- Walk-through with a styling checklist
- Recommend trusted trades if needed
- Coordinate stylists, cleaners and gardeners
What you do
- Declutter and depersonalise
- Action quick repairs
- Approve any styling or staging proposals
Helpful tips
- — Boost street appeal first — it sets the tone for every photo and inspection.
Frequently asked at this stage
Marketing Launch
Premium photography, video, floorplans and a coordinated launch across realestate.com.au, Domain, social media, the buyer database and email campaigns — designed to compress demand into the opening days.
What Tony does
- Brief photographer, videographer and copywriter
- Build the campaign calendar across all channels
- Launch to the buyer database before the public listing
What you do
- Approve photos, video and copy
- Prepare the home for photography day
- Confirm the campaign go-live date
Helpful tips
- — Photo day matters more than any other single day in the campaign.
Frequently asked at this stage
Open Inspections
Hosted openings, twilight events where the home demands it, and private viewings for serious buyers. Every attendee is qualified, captured and followed up.
What Tony does
- Host every open personally
- Qualify buyers and capture feedback
- Send a same-day report after each open
What you do
- Leave the home presentation-ready
- Be away during the inspection
- Read the feedback honestly
Helpful tips
- — Open windows 30 minutes before. Fresh air outperforms scented candles every time.
Frequently asked at this stage
Negotiation
Every offer is presented in writing. We work each buyer in parallel to create competitive tension and finish with the strongest price the market will support — without burning relationships.
What Tony does
- Present every offer with full context
- Work multiple buyers in parallel
- Recommend best-and-final timing when right
What you do
- Respond to offers within 24 hours
- Trust the strategy
- Decide on terms, not just price
Helpful tips
- — Price isn't everything. A clean unconditional contract often beats a higher conditional one.
Frequently asked at this stage
Contract Management
Contracts are prepared, signed and exchanged with cooling-off, deposit and conditions clearly explained. Your conveyancer and ours work in lockstep.
What Tony does
- Coordinate contracts with conveyancers
- Manage cooling-off periods
- Track conditions through to satisfaction
What you do
- Engage a conveyancer if not already
- Respond promptly to documentation
- Notify your bank where relevant
Helpful tips
- — Use a conveyancer who responds inside one business day — it matters more than you think.
Frequently asked at this stage
Settlement
Final inspection, key handover, funds settled and the sale officially complete. We stay involved through to the moment keys change hands — and beyond.
What Tony does
- Coordinate the final inspection
- Liaise with both conveyancers
- Hand the keys to the new owner
What you do
- Vacate by the agreed date
- Leave the home clean and as inspected
- Cancel utilities and forward mail
Helpful tips
- — Book removalists early and confirm utility disconnections one week out.
Frequently asked at this stage
Why sell with Tony Lawson.
A side-by-side look at how the experience compares to a traditional agent.
An honest cost breakdown.
Adjust the figures below to see an indicative estimate of your net proceeds. Final numbers depend on your contract and conveyancer.
Estimated Outcome
Indicative only. Commission, GST and marketing vary by campaign. Your conveyancer confirms final settlement figures.
Your presentation checklist.
The high-leverage prep work that quietly adds tens of thousands to the final number.
Street Appeal
- Pressure-clean paths and driveway
- Tidy letterbox and house number
- Touch up front door paint
Gardens
- Mow, edge and weed
- Mulch garden beds
- Trim hedges and overhanging branches
Decluttering
- Remove 30% of personal items
- Clear kitchen and bathroom benches
- Pack away family photos
Cleaning
- Professional clean before photos
- Windows inside and out
- Carpets steam-cleaned if needed
Repairs
- Fix dripping taps and loose handles
- Replace blown light globes
- Patch any visible holes
Styling
- Add fresh flowers or greenery
- Neutral, hotel-style bedding
- Soft lamps to warm each room
Photography Prep
- Tidy all cords and remotes
- Make beds crisply
- Remove pets and pet bowls
Open Inspections
- Open all curtains and blinds
- Air the home 30 minutes prior
- Soft music, lights on, doors open
Marketing built to compress demand.
Every channel coordinated to put your property in front of the right buyers in the opening days.
Premium Photography
Cinematic stills shot in the best light of the day — twilight where it matters.
Property Video
Walkthrough + lifestyle video designed for portals and social.
Social Media Ads
Geo-targeted campaigns on Meta, Instagram and YouTube.
Floorplans
Architecturally accurate plans buyers can actually read.
Digital Brochures
Branded, downloadable PDFs sent the moment a buyer enquires.
Property Landing Pages
A dedicated page per property with full media and enquiry capture.
Email Campaigns
Personalised launches to the buyer database before public listing.
Buyer Alerts
Live alerts to qualified buyers as new homes are matched to their brief.
Everything sellers actually ask.
Search 30+ honest answers — from cost and timing through to settlement day.
From first call to final handover.
Initial Enquiry
You reach out by phone, email or form.
Appraisal
I visit and provide a written appraisal.
Strategy Meeting
We agree price, method and timing.
Marketing Launch
Photography, video and campaign go live.
Buyer Activity
Inspections, enquiries and feedback flow.
Offers
Every offer presented and negotiated.
Contract
Signed, exchanged and conditions tracked.
Settlement
Keys handed over. Sale complete.
Trusted by sellers across South Australia.
"Tony's communication was unreal. We had feedback within hours of every open and a sale we never expected was possible."
Covering all of South Australia.
Metro Adelaide, the Hills, coastal and regional. Local knowledge in every postcode.
Don't see your suburb? Call Tony on 0404 610 526 — we likely service it.
Five mistakes sellers regret.
Each one is fixable — provided you know about it before you launch.
Pricing too high to 'test the market'
First two weeks are when buyer interest peaks. Overpricing burns it. Set a strategic range that attracts competition.
Skipping professional presentation
Buyers scroll past poor photos in under two seconds. Invest in photography, video and styling — it's the cheapest leverage you have.
Underspending on marketing
A great home with no audience sells for less. A coordinated multi-channel launch pays for itself many times over.
Negotiating from emotion
Sellers who chase the first offer or hold out for the perfect number often leave money on the table. Trust the strategy.
Launching at the wrong time
Holiday weeks, end-of-year shutdowns and personal stress all dilute attention. Timing the launch matters.
Take it with you. Download anything.
Complete Seller's Guide
Every step explained in a printable PDF.
Request copyMoving Checklist
What to do in the 8 weeks before settlement.
Request copyPhotography Preparation Guide
Get your home photo-ready in 48 hours.
Request copySettlement Preparation Checklist
Avoid last-minute settlement-day surprises.
Request copyProperty Presentation Checklist
Room-by-room presentation in one page.
Request copyReady to find out what your
property could be worth?
Book a free, no-obligation appraisal and discover the best strategy for your property.