Define value
Test the asset against relevant evidence and identify which value story matters most to buyers.
Commercial / Services
Commercial Sales & Auctions
Evidence-led pricing, premium presentation and a campaign designed around the most likely buyer pool.
Tony & Clinton
Everything commercial, handled by two people who work on it together.
Tony Lawson and Clinton Barker work side by side on commercial instructions across South Australia. Tony brings evidence-led sales, leasing and property advisory work, while Clinton adds around a decade in real estate and more than 30 years of combined property and business experience across industrial, owner-occupied and investment property.
One conversation gives you both, from first appraisal through to settlement. When commercial property is on your mind, tonylawson exp should be your first call.
Competition, properly managed
Commercial advice should begin with context.
Commercial buyers make decisions through yield, land, improvements, zoning, occupation and future potential. The campaign should make that evidence easy to understand while creating a genuine reason to act.
Scope
Work shaped around the assignment.
01
Commercial market appraisal
02
Best-offers and expressions-of-interest campaigns
03
Auction and unless-sold-prior strategy
04
Buyer database engagement
05
Private inspections and buyer nurturing
06
Offer comparison and negotiation
The approach
A disciplined path from question to outcome.
Create the market
Launch with strong photography, clear property intelligence and direct buyer outreach.
Convert interest
Keep qualified parties engaged, surface objections early and negotiate from a complete view of the campaign.
The intended outcome
A transparent campaign with concentrated engagement and a defensible commercial result.
Related commercial services
Commercial Leasing
Position the property clearly, reach the right occupiers and negotiate a lease that protects long-term value.
Retail Management & Consulting
Practical advice for retail property, tenancy mix, leasing decisions and the day-to-day performance of an asset.
Business Brokerage
Structured support for business owners considering a sale and buyers assessing an opportunity.
Discuss the assignment