We're a little different.
On the surface, it might feel like many agents, and agencies, are the same.
But, if you dig a little deeper, you’ll soon discover that’s not the case.
There are a number of factors taken into account when deciding the most appropriate method when it comes to selling.
A well-executed marketing strategy is key to the successful sale.
The aim is to generate strong competition for your home.
We have a slightly different method than other agencies, and hopefully we can save you valuable money on the way.
Several considerations come into play when determining the most suitable approach to sell your property.
The primary methods we often employ include:
With extensive experience selling thousands of homes through each method, we understand their individual advantages.
While a specific sales method may excel for one property, it might not be as fitting for another. There’s no universal solution.
Our responsibility is to suggest the method we deem most effective for you, considering your property’s unique traits and your personal situation.
Auction presents a potent sales approach for properties anticipated to draw considerable buyer attention.
The marketing strategy is streamlined and sharply targeted, culminating in a designated “sell date” typically three to four weeks post-launch.
Under auction terms, a sale is unconditional, eliminating any cooling-off period once the property is sold. The winning bidder commits to the purchase immediately, usually with a 10% deposit, subject to negotiation.
Auction dynamics can spark intense competition and anticipation, often evoking buyers’ emotions and potentially leading to offers surpassing the seller’s expectations.
tonylawson prides itself on housing some of Australia’s top property auctioneers, consistently delivering exceptional results on auction day.
These marketing strategies necessitate that buyers submit their top and most competitive offers by a specified deadline.
The “Best Offers By” approach has gained considerable traction recently, especially for properties in high demand.
By establishing a cutoff date for offers, typically three weeks post-listing, a sense of urgency is instilled while accommodating those unable to participate in auctions.
Buyers might be inclined to propose a higher price in exchange for adjusted terms of sale, such as a deferred settlement or reduced deposit.
Each individual’s unique requirements are recognized through this method.
“Best Offers By” proves advantageous for sellers aiming for a swift transaction yet remain open to offers with potential conditions.
Tender sales mirror auction conditions, devoid of a cooling-off period and necessitating an agreed-upon deposit.
Typically reserved for upscale or distinctive properties with uncertain market values, this sales method employs an anonymous tender process.
By eliminating knowledge of competitors’ offers, buyers determine their bids based solely on their perceived value of the property, potentially leading to prices exceeding expectations.
Furthermore, selling via tender affords vendors heightened control. They retain the freedom to reject offers and are relieved of the pressure for rapid decision-making inherent in auctions.
A Private Treaty sale offers more flexibility than other methods.
The property can be advertised with or without a price or a price range can be provided.
There are also no time limitations or deadlines. It may take days, weeks or months.
Private Treaty is ideal when there is high level of confidence around the property’s value and there may be several comparable properties on the market.
When executed correctly, this is a very effective and powerful method of sale.
The marketing of a home stands as one of the most pivotal elements affecting its final sale price.
When marketed inadequately, your home fails to seize the attention of busy buyers.
A subpar marketing approach directly impacts the online visibility and engagement of your home, consequently diminishing the number of physical property inspections.
Moreover, a buyer’s perception of your home’s popularity suffers, dampening their involvement throughout the campaign and reducing the likelihood of multiple buyer visits.
Selecting an agency that comprehends the significance of marketing ensures that you not only reach but also emotionally connect with every potential buyer, even those who may not have initially considered your home.
We prefer to keep our primary marketing strategies confidential, reserving them exclusively for our esteemed tonylawson clients to ensure they maintain a competitive edge when launching their properties to the market.
During our appraisal appointment, our Sales Partners will guide you through these exclusive strategies, along with our proven negotiation techniques and relevant examples of successful sales achieved for homes similar to yours.
We will connect you with an area specialist.
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